{"id":103,"date":"2008-09-01T12:03:24","date_gmt":"2008-09-01T19:03:24","guid":{"rendered":"http:\/\/blog.bradbushnell.com\/?p=103"},"modified":"2008-09-01T12:03:24","modified_gmt":"2008-09-01T19:03:24","slug":"google-apps-gmail-and-the-real-value-chain","status":"publish","type":"post","link":"https:\/\/www.bradbushnell.com\/?p=103","title":{"rendered":"Google Apps – Gmail and the real value chain."},"content":{"rendered":"

As I was setting up my own domain, my hosting provider (DreamHost<\/a> — they are awesome!), offered something that I was not aware about. \u00a0 I could use Google to manage my email. \u00a0Really?<\/p>\n

Having been a trusted user of Gmail<\/a> when it came out years ago, I was ecstatic at the notion. \u00a0But to run it from my own domain? \u00a0Yep. \u00a0You can have first.last@yourdomain.com and have it managed through Google using Google Apps<\/a>.<\/p>\n

Corporate IT executives I believe are missing a <\/strong>huge<\/strong> opportunity to outsource their entire email infrastructure.<\/strong><\/p><\/blockquote>\n

Email has become one of the most vital pieces of an organizations capabilities. \u00a0If you had a choice, why would you:<\/span><\/strong><\/p>\n

1. \u00a0Buy your own hardware<\/strong>: \u00a0lots of money spent on equipment that depreciates like a car the minute you buy it. \u00a0<\/p>\n

2. \u00a0Pay staff to support it<\/strong>. \u00a0Resources to manage your email infrastructure are going to be sizable. \u00a0A single engineer with the necessary system administrative background is going to be around $75K for a mid-level resource.<\/p>\n

3. \u00a0Risk a disaster and recovery nightmare<\/strong>. \u00a0Email servers routinely die and run into corruption issues with their information on the disk drive.<\/p>\n

These hardware failures and recovery sessions turn into nail-biting, high intensity adrenaline jumps for the tech professionals having to manage the experience. \u00a0God forbid you lose the CEO or President’s mailbox. \u00a0Keep your resume updated.<\/em><\/p>\n

Using Gmail\/Google Apps you get:<\/strong><\/p>\n

1. \u00a0System Stability<\/strong><\/p>\n

2. \u00a0Universal Access<\/strong>: if you have an internet connection – you can get your email. \u00a0Think about that disaster recovery plan.<\/p>\n

3. \u00a0Massive Storage<\/strong> – for free! \u00a07 GB of disk storage for email; 25 GB for $50\/user. \u00a0Think about all the political nightmares avoided by being able to successfully sustain an almost limitless amount of storage for a given user.<\/p>\n

4. \u00a0Fast Search Capabilities<\/strong>. Looking for an old email in exchange can take forever if you are performing a search across your entire mailbox. \u00a0<\/p>\n

5. \u00a0Google Ads<\/strong>: timely placed information from vendors based upon the subject of your email.<\/p>\n

I recently found a logo design company, mycustomlogo<\/a>.com<\/a>, because I was sending an email about that type of subject to a colleague. \u00a0You could never dream of that kind of functionality through exchange.<\/p>\n

Clearly this is the way to go for the small firm but I believe that even the larger enterprises are missing out on a key cost containment strategy. \u00a0The premier edition of the service provides additional features which address security and integration issues that would normally prevent you from making such a decision. The capabilities are there for a clearly defined annual subscription price per-user. \u00a0So what are you waiting for?<\/p>\n","protected":false},"excerpt":{"rendered":"

As I was setting up my own domain, my hosting provider (DreamHost — they are awesome!), offered something that I was not aware about. \u00a0 I could use Google to manage my email. \u00a0Really? Having been a trusted user of Gmail when it came out years ago, I was ecstatic at the notion. \u00a0But to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,12],"tags":[],"class_list":{"0":"post-103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-on-the-net","7":"category-technology","8":"czr-hentry"},"_links":{"self":[{"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=103"}],"version-history":[{"count":0,"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=\/wp\/v2\/posts\/103\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bradbushnell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}